Business performance
analysis
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Digital content services
Ms. Nguyen Thi Hai
Chairwoman of FPT Online
In 2025, staying committed to its goal of becoming a leading company in media and advertising, the Company continued to deliver outstanding experiences to customers, maintain growth momentum, and strengthen its market position, particularly in the organization of economic, sports, and entertainment events.
In 2026, with plans for double-digit growth in both revenue and profit, FPT will focus on applying AI and data technologies to its production and business operations to enhance labor productivity. It will also invest strongly in developing high-quality content across both online and offline platforms, creating valuable platforms for the community while delivering effective marketing and advertising solutions for businesses.
Digital content services continued to maintain solid growth, with revenue reaching 805 billion VND and profit before tax of 196 billion VND, representing increases of 14.2% and 17.3% respectively compared to 2024. These results were driven by the expansion of the content ecosystem, stronger user engagement, and improved traffic quality, which effectively supported both domestic and international advertising activities. These efforts gradually enhanced the quality of growth and strengthened the sector’s ability to generate sustainable profits over the medium and long-term.
Developing communities and the content ecosystem
FPT continued to affirm its pioneering role in community building through a series of large-scale activities. VnExpress Marathon set a record with 100,000 participants, expanded to 10 races nationwide, and increased investment in strategic events such as the All-Star race, in collaboration with global sports brands. At the same time, Vietnam iContent Season two attracted 3,000 in-person participants and 66 million views across digital platforms. The highlight was the Vietnam iContent Awards, which recorded 120 nominations and 500,000 votes, further strengthening FPT’s position in developing the digital content ecosystem and the creative community in Vietnam.
Expanding digital content and unlocking new growth opportunities in eSports
Alongside community sports, FPT continued to make its mark in digital content and the esports industry, targeting younger audiences and the fast-growing digital entertainment market.
The Vietnam GameVerse event maintained powerful appeal with more than 40,000 attendees, with Game Hub emerging as a new highlight that attracted significant interest from both domestic and international gaming communities.
The Vietnam Game Awards 2025, held annually, aims to honor high-quality and innovative game products that contribute positively to the community. The awards recognize Vietnamese game developers and game publishers operating in Vietnam, helping elevate the position of Vietnamese games in the international market.
These activities not only enhance brand recognition but also lay the foundation for expanding revenue from advertising, sponsorships, and content partnerships in the coming years.
